Via Mobile Effect
Knowing that a review was posted from a mobile device leads consumers to perceive the review as more accurate, and, importantly, have higher purchase intentions. Consumers assume that writing reviews via mobile requires more effort and equate effort with the reviewer being more trustworthy.
Key takeaways for Decision makers
- Nudge consumers to submit reviews from mobile device for your products/services.
- Labelling reviews received on mobile as ” via mobile ” increases trust in reviews of the products and services
Grewal, L., & Stephen, A. T. (2019). In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions. Journal of Marketing Research, 56(5), 791–808.