THE DINU-MODEL – A PROCESS MODEL FOR THE DESIGN OF NUDGES

Year published: 2017
Publication type: Conference proceedings
Keywords: Digital Nudging, Nudge, Persuasion, Behavior, Change

Meske, Christian and Potthoff, Tobias, (2017). “THE DINU-MODEL – A PROCESS MODEL FOR THE DESIGN OF NUDGES”. In Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal, June 5-10, 2017 (pp. 2587-2597). ISBN 978-0-9915567-0-0

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