Save money, book now! - Nudging users to complete online travel bookings
Year published: 2017
Publication type: Conference proceedings
Keywords: Digital nudging, online travel booking, goal framing, experiment
Lehrer, Christiane, and Reinhard Jung. “Save money, book now!-Nudging users to complete online travel bookings.” Proceeding of the 23rd Americas Conference on Information Systems (AMCIS 2017). 2017.