Nudging People to Pay CO2 offsets – The Effect of Anchors in Flight Booking Processes

Year published: 2016
Publication type: Conference proceedings
Keywords: Green IS, persuasive system, carbon-offset, behavioural economics

Székely, Nadine; Weinmann, Markus; and vom Brocke, Jan, “NUDGING PEOPLE TO PAY CO2 OFFSETS – THE EFFECT OF ANCHORS IN FLIGHT BOOKING PROCESSES” (2016). Research-in-Progress Papers. 62.

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