How to Nudge Pro-environmental Behaviour: An Experimental Study

Year published: 2019
Publication type: Conference proceedings
Keywords: Retargeting, Digital nudging, E-commerce, Consumer behaviour.

Henkel, Christopher; Seidler, Anna-Raissa; Kranz, Johann; and Fiedler, Marina, (2019). “HOW TO NUDGE PRO ENVIRONMENTAL BEHAVIOUR: AN EXPERIMENTAL STUDY”. In Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. ISBN 978-1-7336325-0-8 Research Papers.

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