Designing Adaptive Nudges for Multi-channel Choices of Digital Services: A Laboratory Experiment Design

Year published: 2017
Publication type: Conference proceedings
Keywords: Adaptive nudges, Multi-channel choice, Social norms, Experiment design.

Hummel, Dennis; Schacht, Silvia; and Maedche, Alexander, (2017). “DESIGNING ADAPTIVE NUDGES FOR MULTI-CHANNEL CHOICES OF DIGITAL SERVICES: A LABORATORY EXPERIMENT DESIGN”. In Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal, June 5-10, 2017 (pp. 2677-2688). ISBN 978-0-9915567-0-0 Research-in-Progress Papers.

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