Application of Digital Nudging in Customer Journeys – A Systematic Literature Review

Year published: 2019
Publication type: Conference proceedings
Keywords: Digital nudging, Customer journey, Literature review, Nudging pipeline, Application of nudging

Schär, Armando, and Katarina Stanoevska-Slabeva. “Application of Digital Nudging in Customer Journeys–A Systematic Literature Review.” (2019).

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